This Privacy Policy sets out the way Lift Pharmacy processes your personal information. It deals with how we collect information, what we do with it, how we protect it and what controls or rights you have. 

We are committed to protecting the privacy of our patients and anyone else we deal with and will treat all information you give us with care. 

We promise to: 

• Tell you why we collect personal information, how we do this and what we use it for. 

• Only collect the information we need to deliver the service to you. 

• Keep the personal information up to date and ensure it is safe and secure. 

Please read this Privacy Notice carefully to understand how we process your personal data. 

By providing your personal data to us or by using our services or this website, you are accepting or consenting to the terms of this Privacy Notice. 

We may change this policy from time to time. The date this policy was last updated is shown at the end of this document. 

As a data controller, we fully comply with the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 and the UK General Data Protection Regulations (UKGDPR). We will also comply with all applicable clinical confidentiality guidelines. 

We are recorded on the ICO Data Protection Register under registration number: ZC084850 

Who is the Data Controller? 

We are Lift RX Limited trading as Lift Pharmacy 

Registered address: Mathon Court, West Malvern Road, Mathon, Malvern, England, WR13 5NZ. 

Company registration number: 16819129 

In this document, Lift Pharmacy may be referred to as “we”, “us”, or “our”. 

What kinds of Personal Data does Lift Pharmacy Process? 

We collect personal information about you to enable us to provide the services or fulfil a role for you. 

The information we collect may include: 

• Name and address. 

• Email address and telephone number. 

• Your address and your date of birth. 

• Details of medications that you have been prescribed and relevant medical history. 

• Patient feedback and treatment outcome information that you provide. 

• Information about complaints and incidents. 

• When you visit our website, we collect information about your IP address and the pages you visit. This does not tell us who you are or your address, unless you choose to provide that information. 

• Information from customer surveys that you may take part in. 

We will also collect Special category data – sometimes called sensitive personal information. This includes: 

• Information about your physical or mental health, genetic data or biometric data. 

How do we collect Personal Information? 

We collect the personal information in the following ways: 

• When we receive a valid prescription containing your information from a CQC-regulated healthcare provider – for example The Leger Clinic. 

• When we contact the prescribing healthcare provider to support the issuance of a prescription or clarify the details of a prescription (if required). 

• When you correspond with us by email, phone or other means. 

• During the course of the provision of services to you. 

• When you contact us by email, telephone, social media or in any other way. 

• When you visit our website. 

• When you fill in a form or survey for us. 

What are the reasons Lift Pharmacy collects Personal Data?

Legal Obligations 

Lift Pharmacy uses personal data firstly to fulfil any contractual obligations that exist between us and you. Where we request personal data be provided to enter into, or meet the terms of any such contract, you will be required to provide the relevant personal data, or we will not be able to deliver the goods or services you want. In such cases, the lawful basis of our processing of the personal data is that it is necessary for the performance of a contract. 

We are required by law to process personal data for purposes relating to our legal obligations, which include: 

• To provide for our financial commitments to the relevant financial authorities. 

• To comply with regulatory requirements and any self-regulatory schemes. 

• To carry out the required business operations and due diligence. 

• To cooperate with relevant authorities for reporting criminal activity, or to detect and prevent fraud. 

• To investigate any insurance claims, claims of any kind of harassment or discrimination, or any other claim whereby the organisation may have to defend itself. 

Legitimate Interests 

Lift Pharmacy may process Personal Data for any of the following purposes, which are considered to be within our legitimate business interests: 

• Providing you with information and feedback on our services. 

• Keeping our records up to date. 

• For statistical research and analysis, and to enable us to we can monitor and improve services. 

• To monitor how we are meeting our clinical and non-clinical performance in the case of healthcare providers. 

• Sharing your personal information with people or other organisations in order to comply with any legal or regulatory obligations or to enable us to run our organisation. 

• Managing our relationships with you and third parties who assist us in providing the services to you. 

• Providing you with information and feedback on our services. 

• Keeping our records up to date. 

• To enhance the security measures in place that protect the data we are responsible for, 

• To protect the organisation's assets 

Special Category Personal Data 

Lift Pharmacy may intend to process the following kinds of Special Categories of Personal Data:

• Data concerning health information. 

• Where Special Categories of Personal Data are processed, one or more of the following lawful bases shall apply: 

• We have received your explicit consent 

• It is necessary for preventive or occupational medicine, for the assessment of the working capacity of an employee, medical diagnosis, the provision of health or social care or treatment or the management of health or social care systems, or pursuant to a contract with a health professional. 

• It is necessary for reasons of public health or ensuring high standards of quality and safety of health care, and of medicinal products or medical devices. 

Where does Lift Pharmacy obtain Personal Data from? 

We may collect personal data about you from other sources, and these can include: 

• GPs, other clinicians and health care professionals, hospitals, prescribing clinics and other health care providers. 

• Any health professional or organisation that provides information for the continuity of your care. 

Who will Lift Pharmacy share your Personal Data with? 

To achieve the above-stated purposes for which we process your personal data, we may have to share your personal data with certain third parties. 

We shall make all reasonable efforts to ensure that any third party we share your personal data with is also compliant with data protection law. 

The kinds of third parties we may share your personal data with include:

• Organisations where it is necessary to provide goods or services. 

• Organisations where it is necessary to set up various resources. 

• Where we have a legal obligation to share data. 

The specific types of third parties Lift Pharmacy may share your personal data with include: 

• Fulfilling and delivering prescriptions (e.g. Royal Mail and/or other couriers) 

• Cloud service providers (technology infrastructure, IT systems and support, and hosting in relation to those systems) 

• Patient Medication Record and/or prescribing systems (electronic storage and management of patient health records) 

• Customer service/Customer Relationship Management platform (software we use to communicate to you and/or for you to contact us). 

• Manage interactions with patients (e.g. email or telephone communications) 

• Auditors / professional advisors – financial audits and handling medico-legal issues 

Where will Lift Pharmacy store your Personal Data? 

Lift Pharmacy will not transfer your personal data to any country other than those that have been granted an adequacy decision under the General Data Protection Regulation. 

We may, however, share your personal data with third-party organisations that then transfer the data. We shall take all reasonable measures to ensure those third parties are also compliant with data protection law. 

How long will Lift Pharmacy keep your Personal Data? 

We will keep your personal data only for as long as required to achieve the purposes for which it was collected, in line with this privacy notice. 

The following criteria are what determine the period for which we will keep your personal data: 

• Until we are no longer required to do so by any law we are subject to. 

• Until all purposes for which the data was originally gathered have become irrelevant or obsolete. 

• At least 8 years for prescription and medical information (in line with NHS and GPhC guidelines). 

Cookies 

By continuing to browse the site, you are agreeing to our use of cookies. A cookie is a small file of code that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. 

We use the following cookies: 

• Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. 

• Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. 

• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). 

• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. 

Your Rights, Our Responsibility 

There are several rights granted to you immediately upon providing us with your personal information; some of these are mentioned above. Lift Pharmacy takes your rights seriously and will always operate in a way that meets and respects your legal rights. 

The Right of Access 

This grants you the right to confirm whether or not your personal data is being processed, and to be provided with relevant details of what those processing operations are and what personal data of yours is being processed. 

If you would like access to the personal data we have about you, we ask that you contact us using the details below. 

The Right to Rectification 

If you notice that the data we have about you is inaccurate or incomplete, you can request that we rectify the mistake. We will make every effort to respond to requests of this type immediately. 

The Right to Erasure

Otherwise known as the ‘right to be forgotten’, this gives you the right to request that your personal data be deleted.

This is not an absolute right; if you were to request that we erase your personal data, we would erase as much of that data as we could, but we may have to retain some information if it is necessary. 

Were we have received a request for personal data to be erased, if it is necessary for us to retain some of that information, we shall ensure that the remaining data is used only when and where it is absolutely necessary. 

The Right to Objection 

The right to object is a basic freedom all democracies enjoy. If you wish to object to the way we use, or have used, your personal data, you may do so freely. 

The Right to Portability 

This is a legal right afforded to you that states we must pass on all of the details you have provided to us in a machine-readable format, either to you or to another provider of your choosing. 

The Right to Complain 

We will always try to maintain the highest standards and encourage the confidence our customers have in us as an organisation. To achieve this, we request that any complaints be first brought to our attention so we can properly investigate matters. If you would like to complain about Lift Pharmacy to a regulatory body, you may do so by contacting your local data protection supervisory authority. 

Lift Pharmacy Contact Details 

Lift Pharmacy 

• Suite 2C East Bridgford Business Park, Kneeton Road, East Bridgford NG13 8PJ 

• Email – support@liftpharmacy.uk 

• Telephone – 0800 229 4466 

Who is Lift Pharmacy’s Data Protection Officer? 

Ametros Group Ltd 

Lakeside Offices, Thorn Business Park 

Rotherwas Industrial Estate 

Hereford 

Herefordshire 

England 

HR2 6JT 

0330 223 2246 

dpo@ametrosgroup.com 

www.ametrosgroup.com 

Updated – 23 April 2026